Category: Marketing Strategies

Value Proposition and Sales Strategy Plan Development

1. What we sell? While most companies define the benefits of their products and services the high performance sales organizations have clear and effective value propositions – more on this later in this article. 2. Who is the customer? In addition to creating customer segments and groups, successful business organizations develop an ideal customer profile […]

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What is Affinity Marketing?

Affinity marketing is a direct marketing approach where two organizations partner with each other to provide new offerings out of their existing complementary products and services in order to boost branding and revenue. When it is done the right way, the affinity marketing program helps each of the companies involved to boost customer loyalty, get […]

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Marketing Analysis Report Structure for Market Research

And here is a simple suggestion you can use (given the potential complex research you might be facing right now) – try to use this structure as a guide and also as being a general outline for your marketing analysis report, document or presentation creation. Every single portion of your document or presentation (outlined here) […]

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How to Design Questionnaire for Marketing Research

Designing questionnaire is among the foundations associated with researching the market. The particular questionnaire is simply not an end alone but it is just an effective marketing research and marketing analysis tool where individuals are questioned and responses are recorded in a well organized way. Without using questionnaires typically the interview or survey will not […]

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Customer Value Proposition Guide

The customer value proposition explains the unique and specific benefits for your core customer and it is not necessary statement about your product and services. For example, your unique statement can simply communicate the way you do business – which means that you don’t have to offer the best product in the market in order […]

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Voice of the Customer (VOC)

The perfect case scenario would be to have your ideal customer brainstorming and evaluating ideas with your team about what the perfect product would be in terms of benefits and features for the customers. In some cases this is feasible. You can talk to your ideal clients and gather their input regarding what they value […]

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Database Marketing Tips

Database marketing is the most important part of successful direct marketing because it contains all the required information for creating customized and personalized engagement. Based on the prospect’s and customer’s source, stage, interest, engagement, etc. personalized experience can be created by the company in order to maximize the direct marketing experience. How to improve your […]

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SCAMPER Tool – Creativity

What is SCAMPER and how to use the SCAMPER tool to boost creativity? When you brainstorm new ideas for new strategies, new products and services, new processes… it is important to have fresh and new perspectives and step back to see the reality with a different mindset. However with the fast paced business environment these […]

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One-Page Marketing Plan: 10 Elements of a Successful Marketing Plan

Definition A marketing plan is normally a typical business plan document which is created for the business to explain the existing marketing situation and describe the marketing strategy for the short-term and/or long-term future. Based on the planning time period a typical marketing plan will be an annual plan. However, the time period can range […]

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Total Cost of Ownership (TCO) as a Sales and Marketing Tool

In addition to the initial purchase cost of acquiring new products or services TCO shows all the relevant costs of installing, using, maintaining and managing the product. In addition, more detailed TCO can use the opportunity costs and the disposal costs of the product. Total cost of ownership can be a powerful sales and marketing […]

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