Category: Marketing Strategies

Pricing Strategy for New Product

Creating pricing strategy for new product? Consider these pricing approaches:   One of the most difficult problems both small to large size businesses encounter when launching a new product is setting an appropriate price for it, where consumers can feel comfortable buying it. Getting the price can either make or break your product, it’s a […]

Read More

Pricing Strategies in Marketing

Different Types of Marketing Pricing Strategies   Pricing strategy in the market is the process of identifying the optimum price for a certain product that is yet to be introduced or already exists. Pricing, product, place and promotion makes up the four elements of marketing mix. Without pricing, the marketing strategy becomes incomplete. For entrepreneurs […]

Read More

How to Write a Marketing Plan

Steps and Tips on How to Write a Marketing Plan Roman philosopher Marcus Tullius Cicero once said; “before beginning, plan carefully”. Technically, planning is the precise goal of a marketing plan. The whole idea behind crafting a good marketing plan is so that a business can focus its energy towards the right areas. It serves […]

Read More

Demographics Marketing Definition, Examples, Templates and Strategies

Demographics Definition in Marketing   It is possible to target a certain market for marketing your products or services. Demographic segmentation is among the strategies to focus on a unique category of customers. Demographic segmentation is actually market segmentation based on age group, gender, race, income, religion, household size, education as well as ethnicity. Demographics […]

Read More

Marketing Objectives Examples of Common Marketing Goals

Marketing objectives define how the company plans to accomplish its marketing plan. They have to be in line with general goals and targets of the company. Additionally they offer critical focus for your marketing people. Marketing objectives are usually targets established by the organization any time marketing the services or products to prospective customers that […]

Read More

Developing Marketing Strategies with BCG Matrix Tool

Use The BCG Matrix Template to Outline Business and Marketing Strategy Marketing Strategies with BCG Matrix: The BCG or Strategy Portfolio Model is an approach to examining business growth designed originally by Boston Consulting Group. The main driving theory in the BCG group strategy is the fact that expertise in the market share results in […]

Read More

Direct Mail Marketing Tips

With this important information you can get rid of the types of campaigns that don’t work for your business and focus on continuous improvement for those which already work. By testing and measuring small changes you can improve your direct mail marketing on a continuous basis. In direct mail small changes in your strategy can […]

Read More

Conjoint Analysis in Marketing

Each and every product and service is a bundle of different attributes such as design attributes, features, functionality and physical attributes. Every product or service attribute which drives the value for the customer is relevant and used in conjoint analysis. Marketing research and marketing analysis by using conjoint analysis allow organizations to develop and market […]

Read More

Measuring Marketing ROI: 6 Simple Ways to Track and Measure Your Marketing ROI

If this formula is so important and so easy to calculate the question is why we are not using it when it comes to some most important issues in our organizations. Marketing is an ideal example representing those areas. Today you will still find many people talking about whether ROI on marketing can be measured. […]

Read More

Customer Information System: 10 Ideas for Better Customer Insight

One of the most effective ways to help you with both of these programs (help your customer acquisition as well as help you with your customer retention) is the customer insight or in other words knowing more about your customers by building and managing an organized information system. When you improve your customer knowledge you […]

Read More