Category: Marketing Analysis

Ansoff Matrix

How to use the Ansoff Matrix: The Ansoff Matrix is used for planning and analysis of alternatives for business growth. This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix has four quadrants: (1) Business Growth with Existing Products in Existing Markets. This approach is […]

Read More

Marketing Metrics

Average marketing and sales cost associated with acquiring new customer. Example: total marketing investment divided by number of new customers. Example: % gross margin, % net margin, margin per product category, margin per customer segment.

Read More

Customer Retention

The specific time period is determined by the company’s specific business and average frequency of purchase by the customers. Retaining customers (reducing customer turnover) is critical for profitability and business success. Marketing and Sales Managers who develop Customer Retention approaches to improve the current retention rate are making very effective and profitable job for the […]

Read More

6 Steps to Successful B2B Market Segmentation

Criteria for segmenting business buyers Segmenting and targeting the right customers is critical for success of any lead generation process. As a matter of fact, defining your ideal customer is the starting point of any marketing campaign and initiative. Here are the six ways you have to consider when developing your B2B segmentation: 1. Geography: […]

Read More

Marketing Performance Metrics

3 Forms of Marketing Performance Metrics for Your Business Understanding the Value of Your Advertising and Promotions with Marketing Performance Metrics Marketing performance metrics provides your company with the ability to better understand the successes (or lack thereof) of the advertising and promotional efforts that your business has been making. By properly utilizing marketing performance […]

Read More

Social Media Research Ideas

Most companies and business professionals are already involved in social media marketing trying to promote their products and services and generate leads. However in addition to using social media for marketing, advertising and promotion there is another big potential of social media which is leveraging the data available for your business research. Social media is […]

Read More

Customer Retention Strategies

Effective customer retention is a strategic long-term process and it is organized and executed throughout the entire life of the customer from the very first customer engagement till the end. In order for the customer retention program to work successfully an entire different mindset is required by the management. Instead of focusing on maximizing the […]

Read More

RFM Analysis

RFM is a database marketing technique originally developed and used in direct marketing and retail industry. This approach can be used in any industry to support marketing and sales decisions for developing marketing and sales strategies and tactics. RFM tool is used for analyzing customer behavior and identifying customer groups with similar behaviors. Different customer […]

Read More

Marketing Audit Checklist

Audits in marketing should be performed from time to time – for example once a year or once a quarter depending on your marketing campaigns and business dynamics. While this evaluation can be conducted by internal members of your company in many cases it is useful and more effective to hire an external marketing consultant […]

Read More

Marketing Plan

Segmentation based on Ownership (ex: Private, Government) Segmentation based on Industry Segmentation based on Location (ex: Region, City, Country, Zip Code) After identifying attractive target market and understanding the competitive forces in the marketplace, next is developing a successful market approach. It is very important for the business to offer something different and position itself […]

Read More