Category: Marketing Analysis

Conjoint Analysis in Marketing

How to Use Conjoint Analysis? Conjoint Analysis Examples Tools and Templates Each and every product and service is a bundle of different attributes such as design attributes, features, functionality and physical attributes. Every product or service attribute which drives the value for the customer is relevant and used in conjoint analysis. Marketing research and marketing […]

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Measuring Marketing ROI: 6 Simple Ways to Track and Measure Your Marketing ROI

If this formula is so important and so easy to calculate the question is why we are not using it when it comes to some most important issues in our organizations. Marketing is an ideal example representing those areas. Today you will still find many people talking about whether ROI on marketing can be measured. […]

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Customer Information System: 10 Ideas for Better Customer Insight

One of the most effective ways to help you with both of these programs (help your customer acquisition as well as help you with your customer retention) is the customer insight or in other words knowing more about your customers by building and managing an organized information system. When you improve your customer knowledge you […]

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Marketing Analysis Report Structure for Market Research

And here is a simple suggestion you can use (given the potential complex research you might be facing right now) – try to use this structure as a guide and also as being a general outline for your marketing analysis report, document or presentation creation. Every single portion of your document or presentation (outlined here) […]

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How to Design Questionnaire for Marketing Research

Designing questionnaire is among the foundations associated with researching the market. The particular questionnaire is simply not an end alone but it is just an effective marketing research and marketing analysis tool where individuals are questioned and responses are recorded in a well organized way. Without using questionnaires typically the interview or survey will not […]

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How to Monitor Trends in Your Business

It is the way we live our lives – we continuously inform ourselves with all the events and developments that mean something to us. Trends are important indicators not only for the present but also for the future. By following trends it is simple to see and understand what is coming up next and what […]

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Voice of the Customer (VOC)

The perfect case scenario would be to have your ideal customer brainstorming and evaluating ideas with your team about what the perfect product would be in terms of benefits and features for the customers. In some cases this is feasible. You can talk to your ideal clients and gather their input regarding what they value […]

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Database Marketing Tips

Database marketing is the most important part of successful direct marketing because it contains all the required information for creating customized and personalized engagement. Based on the prospect’s and customer’s source, stage, interest, engagement, etc. personalized experience can be created by the company in order to maximize the direct marketing experience. How to improve your […]

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Data Mining Software

Data mining is the process of working with your data to identify important customer trends, behaviors, segments, patterns, etc. Every organization has historical data in one way or another. Customer purchases, customer inquiries, customer service interactions, customer surveys, sales reports, data from partners and distributors… all of these are good sources for data that you […]

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One-Page Marketing Plan: 10 Elements of a Successful Marketing Plan

Definition A marketing plan is normally a typical business plan document which is created for the business to explain the existing marketing situation and describe the marketing strategy for the short-term and/or long-term future. Based on the planning time period a typical marketing plan will be an annual plan. However, the time period can range […]

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