Category: Marketing Analysis

Voice of the Customer Process

Voice of the Customer Process The Voice of the Customer Process Flow: Listening to your customer’s needs on a daily basis can radically improve your organization’s success. Listening to your customers is a universal business mantra. You still have companies though who either don’t execute it properly or just don’t do it. You certainly have […]

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Measuring Marketing Productivity Metrics

Using Marketing Performance Metrics to Improve your Marketing Activities and Campaigns The effective marketing manager determines the key metrics — as well known as key performance indicators or simply KPIs — to gauge the performance of the entire marketing work and also the results of the marketing strategies. However, accomplishing higher marketing performance will be […]

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How to Evaluate Viability of a Product in your Marketplace

How to Evaluate the Viability of a New Product or Service in your Market Market viability of a product or service: Failure of service or product creates a very negative effect on a company. To avoid this particular result, managers and decision makers carry out market research prior to the launch of the new service […]

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Financial Metrics for Marketing Managers

Financial Metrics Important for Making Marketing Decisions The main aim of every business venture is to make profit. In most cases the efforts made in making a business successful are creation of perfect products, sales generation and good customer relations. However good you are at these factors you must have a perfect understanding of key […]

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B2B Marketing Performance Metrics

Business to business marketing performance metrics and KPIs B2B Marketing Performance Metrics: B2B marketing or business-to-business marketing can also be referred to as e-biz. B2B marketing involves the exchange of information also known as e-commerce, products and services between businesses. B2B marketing is a commercial transaction between businesses. Every business venture aim at having measurable […]

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Steps in Marketing Research Process

The Most Important Steps in Marketing Research Process     Research before You Start Marketing While it may be true that it is quicker just to put your business or its products out there with advertising, you may end up putting it all in the wrong places. Good marketing strategy starts with research. You have […]

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Customer Satisfaction Survey Sample Questions

Top Customer Satisfaction Survey Sample Questions   All companies want to know that their customers are happy. They have those surveys on the back of their receipts that they give you incentives to fill out. Well, as a business, we all want to know what are customers think, and what questions we should ask them […]

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Demographics Marketing Definition, Examples, Templates and Strategies

Demographics Definition in Marketing   It is possible to target a certain market for marketing your products or services. Demographic segmentation is among the strategies to focus on a unique category of customers. Demographic segmentation is actually market segmentation based on age group, gender, race, income, religion, household size, education as well as ethnicity. Demographics […]

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Developing Marketing Strategies with BCG Matrix Tool

Use The BCG Matrix Template to Outline Business and Marketing Strategy Marketing Strategies with BCG Matrix: The BCG or Strategy Portfolio Model is an approach to examining business growth designed originally by Boston Consulting Group. The main driving theory in the BCG group strategy is the fact that expertise in the market share results in […]

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Conjoint Analysis in Marketing

How to Use Conjoint Analysis? Conjoint Analysis Examples Tools and Templates Each and every product and service is a bundle of different attributes such as design attributes, features, functionality and physical attributes. Every product or service attribute which drives the value for the customer is relevant and used in conjoint analysis. Marketing research and marketing […]

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