Category: Customer Service

Customer Value Proposition Guide

The customer value proposition explains the unique and specific benefits for your core customer and it is not necessary statement about your product and services. For example, your unique statement can simply communicate the way you do business – which means that you don’t have to offer the best product in the market in order […]

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Voice of the Customer (VOC)

The perfect case scenario would be to have your ideal customer brainstorming and evaluating ideas with your team about what the perfect product would be in terms of benefits and features for the customers. In some cases this is feasible. You can talk to your ideal clients and gather their input regarding what they value […]

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Customer Retention

The specific time period is determined by the company’s specific business and average frequency of purchase by the customers. Retaining customers (reducing customer turnover) is critical for profitability and business success. Marketing and Sales Managers who develop Customer Retention approaches to improve the current retention rate are making very effective and profitable job for the […]

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Customer Retention Strategies

Effective customer retention is a strategic long-term process and it is organized and executed throughout the entire life of the customer from the very first customer engagement till the end. In order for the customer retention program to work successfully an entire different mindset is required by the management. Instead of focusing on maximizing the […]

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Balanced Scorecard Customer Perspective

Compared to other performance management approaches the balanced scorecard provides more than financial KPIs and measures, but it incorporates four strategic categories of performance indicators into one strategic system. The four categories include: financial, customer, process and learning & growth perspectives. Even though the approach provides an integrated business strategy and measurement system including the […]

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