Category: Customer Management

Customer Experience Strategy Best Practices

An organization should always be improving their customer experience. We are now in an age where customer expectations are continually rising. If your organization does not have a certain level of expectation they are looking for, they can easily find it somewhere else.     Customer experience tends to span from customer service, branding, your […]

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Business Model Canvas Customer Segments

Business Model Canvas Customer Segments When it comes onto creating a business plan the customer segments section is probably one of the most important part. Without hungry and excited customers who are willing to go the extra mile to get your product your business won’t survive for long. Furthermore when you already have customers who […]

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What is Account Management?

What is Account Management and Why it is important Account management is the ongoing process of retaining and growing the business with your existing accounts or customers.   It is widely used practice by sales reps and business managers in each and every industry and it is generally used with the top accounts or critical […]

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Sales Growth Strategies Focused on Your Current Customers

Simple Sales Growth Strategies That Are Developed Around Your Core Customer Base Discovering profitable sales growth possibilities usually starts along with the primary business, which is, the products and services, clients, sales channels as well as geographic regions which produce the biggest portion of sales along with profit margins. Specific discussions with all the senior […]

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Customer Information System: 10 Ideas for Better Customer Insight

One of the most effective ways to help you with both of these programs (help your customer acquisition as well as help you with your customer retention) is the customer insight or in other words knowing more about your customers by building and managing an organized information system. When you improve your customer knowledge you […]

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Customer Value Proposition Guide

The customer value proposition explains the unique and specific benefits for your core customer and it is not necessary statement about your product and services. For example, your unique statement can simply communicate the way you do business – which means that you don’t have to offer the best product in the market in order […]

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Voice of the Customer (VOC)

The perfect case scenario would be to have your ideal customer brainstorming and evaluating ideas with your team about what the perfect product would be in terms of benefits and features for the customers. In some cases this is feasible. You can talk to your ideal clients and gather their input regarding what they value […]

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Database Marketing Tips

Database marketing is the most important part of successful direct marketing because it contains all the required information for creating customized and personalized engagement. Based on the prospect’s and customer’s source, stage, interest, engagement, etc. personalized experience can be created by the company in order to maximize the direct marketing experience. How to improve your […]

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Customer Segmentation

Customer segmentation is critical and challenging. Understanding and quantifying your current customer base is the starting point for any successful segmentation. This step in the process requires decision makers to analyze the customer data. You need to define your current and relevant customer segments and quantify the segment size – number of customers as well […]

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Customer Retention Strategies

Effective customer retention is a strategic long-term process and it is organized and executed throughout the entire life of the customer from the very first customer engagement till the end. In order for the customer retention program to work successfully an entire different mindset is required by the management. Instead of focusing on maximizing the […]

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