Category: Marketing

ADL Matrix Tool Arthur D. Little Model

ADL Matrix Portfolio Management Model Arthur D. Little Area of planning on strategy consists of taking into consideration the condition of your current industry; focusing on how your business matches it; as well as, from that, finding out the best solution.     Despite the fact that there are numerous tools which guide you perform […]

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Ansoff Matrix Examples

Marketing Analysis Tools: Ansoff Matrix   The Ansoff Matrix is used for planning and analysis of alternatives for business growth. How to use the Ansoff Matrix: This matrix considers existing and new markets and existing and new products for business growth and development. The Ansoff Matrix has four quadrants: (1) Business Growth with Existing Products […]

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BCG Matrix Example and Template

BCG Matrix Tool BCG Matrix also known as Growth-Share Matrix is strategic tool for portfolio planning and analysis. BCG Matrix is used for current portfolio analysis, portfolio planning and development, and new strategy development – developing and positioning new businesses and repositioning your current businesses. The overall goal of using the BCG Matrix is understanding […]

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7Ps of Marketing Mix with Examples

The 7Ps of Marketing The Marketing Mix 7Ps of Marketing: The part of the Marketing Mix is always to help create a bundle that won’t just fulfill the requirements of your customers in the target market segments, but at the same time to optimize the overall performance in the business. There were numerous efforts to […]

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Call Center Metrics and KPIs Examples

More Examples of Call Center KPIs and Metrics   Here are 8 call center metrics that any call center manager needs to track and monitor daily. Call center reports having the right effective metrics for the performance of the call center are the main tools for continuous improvement of your call center.   Call center […]

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33 Networking Tips for Business People

33 Tips for Networking These networking tips will help you improve the results of your networking by polishing your current networking skills and strategies: Networking tips and strategies:       1. Look for good introductions Identify somebody that knows every person and ask to hook you up with the person you would like to […]

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Advertising, Marketing and Public Relations Metrics and KPIs Excel Report

This is one way to put together KPI Excel Dashboard to match your Advertising, Marketing and Public Relations Building up Advertising, Marketing and Public Relations KPIs and Metrics Report in Excel: A lot of directors think it’s not easy to do in view that they really do not have past experiences and as a result […]

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How to Measure Marketing Effectiveness

How to Measure Marketing Effectiveness in Business: The simple truth is all of us invest marketing money to show off on industry events, to go to activities, to have seminars, and also to create ads for promotions.     How can we understand what our company is getting back? Exactly how should we evaluate the […]

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Fixed Price Strategy Examples

Examples of Fixed Price Strategy With Tips on How to Use It The idea driving the fixed price will be reducing customer doubt associated with a selling price, that could be as a result of market changes, timely factors and also possible modifications on the range of the project. The fixed price informs the customer […]

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How to Create Customer Focused Marketing Strategy

Customer Focused Marketing Strategy Organizations have to earn money to stay in business and grow. That is the reason why a lot of businesses concentrate on the actual bottom line through going after higher product sales volumes as well as growing income. Even though it might seem not intuitive, at times the customer focused marketing […]

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