Category: Small Business

Planning and Monitoring your Purchasing Metrics and KPIs

Once in a while every business person needs to step back and reevaluate the top KPIs that drive the business results. What you measure is what you get so it is without a doubt an important initiative to reevaluate your current KPIs and metrics. No purchasing scorecard or any other scorecard is forever but it […]

Read More

Zero Based Budget Example and Template

The process of budgeting in most organizations follows the logic that the next year budget will be same as this year with only a few minor changes. The sales budget will follow this logic as well as any production, marketing or operational budget. Is anything wrong with this budget development approach? The answer is yes […]

Read More

Business Metrics and KPIs: Lessons from more than a century ago

What is the single KPI (only one) that can drive your business performance?     While the majority of business organizations will answer that the single most important metric is the net profit – they are right but you need to come up with the one KPI which will motivate and directly drive your performance. […]

Read More

Marketing Audit Checklist

Audits in marketing should be performed from time to time – for example once a year or once a quarter depending on your marketing campaigns and business dynamics. While this evaluation can be conducted by internal members of your company in many cases it is useful and more effective to hire an external marketing consultant […]

Read More